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6 Reasons Why Incumbents Lose Tenders

So you’ve been enjoying a lucrative Government or Commercial contract but the contract term is coming to a close and you have to get on the tender merry-go-round once again. But all too often I see the incumbent fail - and I usually end up talking to them 3 years later when the contract is again up for tender. So what goes wrong? I’ve reviewed loads of tenders prepared by the incumbent service provider and I can tell you a few common issues I see time after time.